Short Course on – Getting to Square 1
How to Approach the Youth in your Marketing Efforts
Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. When you are in business, especially marketing, you have to consider this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The older generation tended to be more convinced by the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You therefore need to show them what impact your products and services bring to their lifestyle.
Online marketing will be our preferred marketing approach. You are dealing with generations that do not know what life is without the internet and smart gadgets. They are not familiar with spending time offline. You, therefore, have to take your marketing campaign to where they are. Social media platforms will replace all your print and traditional media options.
You also need to explain your brand to them. In their quest for meaning, they will not buy a product simply because it works. They first look at the vision and mission of the brand that presented the product to them. It helps if your brand is one that takes into consideration some of their major issues. They, for example, worry over things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You also need to adopt gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. You are yet to meet another group with more diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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This post topic: Advertising & Marketing
